Greenbelt Promo

This project is the branding of Austin's nature trail, the Greenbelt. After months of extensive research and synthesizing this research, I formed an identity: the Greenbelt is an oasis hidden within an emerging urban sprawl. Upon creating this identity, I created a logo that drew inspiration from the forms of water splashes and sprouting leaves. The promotional video renders this place a revitalizing and mediative—a place one can go to escape the city.